Take a good look at your product launch roadmap and start thinking about how a video campaign can align with it’s launch. Many businesses post on Facebook or Tweet about their new products. Releasing a product explainer video or creatively showcasing it’s groundbreaking features can help your target audience to get excited about your new products.


There’s no better way to get your customers excited than to pull back the curtains on the operations of your business. It makes them feel like an exclusive member and arms them with great knowledge which can be used when talking to others about your business or products. Video has made it even easier to build a strong connection with your customer base
and spark new interest.


Combining a well crafted video with intelligent audience targeting features on Facebook, Youtube and other social networks, you can dramatically improve your brands awareness and hopefully go “viral”. Check out this video below that got over a million views in less than 12 months.


Bringing in an expert or better yet the CEO/Founder of your company to answer questions is a great way to build authority within your industry. These long form videos are highly engaging and help the audience gain trust for your company and brand.


Humanising your company is a great way to connect with your audience, customers or target market. Getting up close and personal and showing to the world who is behind your brand shows that you care about your team and they care about your customers.


Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights). 

YouTube has over a billion users, almost one-third of total internet users. That’s a HUGE amount of traffic for your new marketing video. Trying new platforms that you have not yet marketed your business on, is a great way to find new audiences and engage with those audiences on a new level.


Almost all retailers jump on the seasonal buying frenzy in the hope of cashing in on the hype. Creating an engaging video which can go viral during these periods can explode your exposure and drastically increase sales for brick and mortar or online stores.


Don’t just showcase your product, tell the story behind it’s origin. Show the behind-the-scenes of how the product is made or better yet explaining the history as seen in the video below, is a great way to create shareable content.


This clever ad by Reebok, where it took the average amount of days lived by humans, which is 25,915 and encouraged us to use those days to continuously honor and push our bodies to their physical limits.

It’s a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age.


Canadian Tire’s 2016 ad, “Wheels,” ran during the 2016 Summer Olympics, and turned out to be one of the most viral marketing videos of 2017. And it has everything to do with moving the audience in an emotional way. Does your product or service help people in meaningful ways? Creating an emotional video campaign can be a great way to connect with your audience.

Reimagine your company in a way that shows why you do what do, and deliver that message at specific times during the year.

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1 Comment

Twenty Reasons You Should Be Using Video Marketing In 2020. | Campaign Co. · January 6, 2020 at 1:05 pm

[…] 91% of consumers have watched an explainer videos. […]

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