1. Studies show that 54% of consumers want to see more video marketing content from a brand or business they support.

  2. 94% of respondents in a Facebook survey (of one million people) have a smartphone on hand while watching TV, and viewers focus on the TV screen just 53% of the time (Facebook).

  3. Videos help keep users on your website longer and also keep them more engaged. The average user spends 88% more time on a website with video (Forbes, 2018).

  4.  Emails are opened 7% more when they have the word ‘video’ in the subject line.

  5. Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).

  6. By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco).

  7. Social media posts with video have 48% more views. (HubSpot).

  8. Social video gets shared 1200% more than text and images combined. (Wordstream).

  9. 25% of companies publish videos every week. (Buffer).

  10. Around two-thirds of marketers are using videos for marketing; you can’t afford to be left out.

  11. Video marketers get 66% more qualified leads per year. This increased quality of leads could be because of the quality of education that video content brings.

  12. 71% of people watch more video than they did a year ago.

  13. 57% of millennial consumers watch more video ads on social media than on TV. (Animoto).

  14. YouTube is the second largest search engine, with the largest being Google. It has huge potential. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users.

  15. 14% of marketers used live video in 2016.

  16. 80% of consumers believe demonstration videos are helpful when making purchases.

  17. Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format. Which means that video content is easier to remember than written content.

  18. 91% of consumers have watched an explainer videos.

  19. 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 (Animoto).

  20. Video is expected to make up 82% of internet traffic by 2021. (Cisco).

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